Behind the Custom

Turning customers' visions into one of a kind pieces. A look behind the process of crafting custom concepts transformed into art. 

Points of Craft

Precise Placement 

Deconstructing a jersey by hand, mapping out the placement of fabrication to fit exactly as designed.

Digital Graphic Layout

Printing only on the finest UV-protected fabrics, each graphic is laid out meticulously to limit waste. 

Measuring and Patterning

Carefully patterning each section of the shoe to wrap every curve in fabric, measured to the centimeter.

Licensing 

Turning creative visions into reality, like helping Conair bring their dream of the largest scrunchie to life.

With a background in luxury fashion and a track record of custom projects for athletes, brands, and individuals, I create technically precise pieces, deeply personal, and built to last.

Passion

Transforming memories into wearable heirlooms. A client with a lifetime collection of Jets memorabilia trusted me to create a bespoke jacket, preserving their memories while giving them a piece to wear proudly to every game.

Client Collaboration

My process is rooted in collaboration. Listening closely to each client’s vision. Whether it’s a pro-athlete or someone with a story to tell, I love taking sentimental values and turning them into a meaningful piece to be worn forever.

Quality and Timeline

Each custom project is made with care and precision, with a minimum turnaround of one month to ensure quality and attention to detail. To deliver excitement, I ensure every stitch, fabric choice, and detail is made with artistry.

Conair × Life Size Scrunchie

I designed, sewn, and produced the largest scrunchie created for Conair. Developing three oversized iterations in distinct fabrications. Each piece was engineered with unexpected functionality, with one featuring pockets and a cargo loop, transforming a classic hair accessory into a playful, utility-driven statement. The team asked to experiment with a sleek satin, a plush sherpa cheetah, and denim. Each material chosen to explore how softness, comfort, and durability could shift the personality of a familiar hair tie classic.